Aura Recuero-Little, joined The Exeter Team in 2022 as the new Director of Data and Analytics. In her role, she oversees the generation and development of dashboards and visuals that incorporates the analysis of quantitative and qualitative data.
Prior to The Exeter Group, Aura led the management, development, and administration of the Fort Worth Texas County Hospital Constituent Database and ensured its quality, consistency, and accuracy. Aura was solely responsible for data integrity and analysis, staff training, database security management, and administration as well as the payment portal management to maximize fundraising revenue always holding the confidentiality of their donors.
She also led the CRM efforts at Texas Motor Speedway, one of the eleven properties owned by Speedway Motorsports LLC., leading marketer, promoter and sponsor of the NASCAR and IndyCar Series and NHRA. She enjoyed analyzing demographic, psychographic & consumer behavior, and fan driver affinity data.
Aura is proudly made in Panama and Fort Worth adopted. Aura brings to The Exeter team over 15 years of national and international professional experience in the public and private sector, not just on the healthcare, philanthropy, sports, and entertainment industries, but also in the IT consulting World.
Aura holds an MBA, dual Master of Science in Management and System information Audits and a bachelor’s degree of Systems Information Engineering from USMA, Panama, Republic of Panama.
When she is not “loading data”, Aura loves to spend quality time with her family, her husband, and her lovely dog. She currently serves her time and talents in many local nonprofit boards such as, Cancer Care Services and Hispanic Women’s Network of Texas to name a few.
Her favorite quote is:
To build a strong team you must see someone else’s strength as a complement to your weakness not a threat to your position or authority. – Christine Caine